Urban energy meets elegant design
The Soak, a lively and stylish venue in the heart of Victoria, London, has long been a favourite spot for drinking, dining, and lounging. However, it needed a refreshed visual identity that captured its dynamic personality and energetic atmosphere.
We set out to create a brand experience that felt as vibrant and distinctive as the venue. Our work began with a complete overhaul of the menus and promotional materials. Using bold, urban-inspired design elements, we introduced a striking colour palette that gave each menu its identity while maintaining a cohesive look. Seasonal flowers were thoughtfully incorporated across key collateral, tying in with the venue’s natural, ever-evolving aesthetic and enhancing the guest experience.
- Visual Identity
- Brand Guardianship
- Menus
- Campaigns
- Print Collateral
The new menu in The Soak restaurant & bar looks vibrant and matches the atmosphere of the place.
- Karen Lee, Food & Beverage Manager, The Soak
One of the standout features of the redesign was the illustrative styling of the menus, which was inspired by mixing the urban and the elegant.
The restaurant’s revenue increased, driven by strong growth from increased foot traffic generated through targeted local advertising in the surrounding area.
The result is a visual identity that beautifully mirrors the vibrant spirit of The Soak. Whether guests visit for a bottomless brunch, post-work cocktails, or a memorable night out, the space offers a cohesive, engaging experience that draws people in and keeps them coming back.
