Creating a strong digital foundation
McHenry, a London-based structural design agency with over 20 years of experience and an impressive portfolio of 500+ residential and commercial building projects, faced a significant challenge. Despite gaining strong word-of-mouth referrals and recognition for their work, they experienced a noticeable drop in conversions when potential clients visited their website – their online presence failed to reflect their expertise and extensive experience.
- Visual Identity
- Stationery
- Website Design
Our approach began by developing a new, flexible logomark representing McHenry’s breadth of expertise, from intricate structural modifications to full-scale, high-profile building projects across residential and commercial sectors. The logomark’s transformative design mirrored the nature of McHenry’s work, symbolising their ability to adapt, innovate, and evolve, much like the structures they design and build.
The new logomark and improved online presence have solidified McHenry’s reputation as a forward-thinking, professional agency, strengthening its credibility and appeal to a broader audience. This rebranding and digital transformation will help them establish a more consistent brand identity and align their online presence with the high level of service and expertise they provide in the real world.
