Flights, food, and the final whistle. Reimagining an airport hotel bar as a sports-lounge destination
We transformed a previously underwhelming airport bar into a dynamic, aviation-inspired destination that captures travel excitement and the lively sports bar’s buzz. The reimagined space now offers travellers a compelling place to unwind, catch the latest game, or enjoy the thrill of watching planes take off through expansive runway-facing windows.
We developed a bold, aviation-themed name and a striking visual identity inspired by digital flight boards and modern airport wayfinding systems to bring the concept to life. This cohesive design approach gave the venue a distinctive edge—sleek, contemporary, and tied to the spirit of air travel. The branding extends throughout the space, from signage to menus.
- Naming
- Visual Identity
- Menus
- Campaigns
- Print Collateral
Since the rebrand, the venue has seen a significant increase in footfall and an 11% rise in revenue, highlighting the positive impact of the refreshed identity and enhanced guest experience.
The new menus perfectly represent our brand and guest experience. The layout and presentation of our menus have improved our service and guest satisfaction.
- Selim Reza, Food & Beverage Manager, Aviator Sports Bar & Restaurant
Recognising the importance of clarity and speed of ordering, we also designed intuitive, visually engaging menus and promotional materials. These were crafted with both form and function—easy to navigate, visually appealing, and structured to help guests make quick decisions without sacrificing quality or choice.
Now a standout venue within the hotel, the venue caters to a broad range of travellers with a menu that includes elevated quick bites, a full range of drinks, and crafted evening cocktails. Whether guests want to catch a live sports match, enjoy a social moment with friends, or relax solo with a cold beer and a view of the runway, the space has become the preferred pre-flight destination.
This transformation elevates the venue’s appeal and enriches the overall travel experience, offering a unique blend of atmosphere, convenience, and memorable moments just before takeoff.
