Our Top Takeaways #01

We believe the best guest-centric brand experiences should stick with you, be worth returning to and ones you can’t help but share.
Every interaction, every touchpoint, is a chance to create a lasting connection and deliver something exceptional. Over the past four months, our team has been capturing what matters most. Here are our highlights from our journal: Eat. Drink. Sleep. Repeat. Picked by Kate, Sara and Chloe.

Kate: Grind
Unique and unexpected moments of surprise can elevate an experience, and this came in the form of Sir David Attenborough, not in person, sadly, but his distinctive voice narrating a wildlife documentary coming through the speakers in the toilets. It was surprising. It was surreal. And above all, it was unforgettable.

Sara: Imad’s Kitchen
The big takeaway for me was that social impact is at the heart of the brand experience. Imad’s Syrian Kitchen stands out not just for its food but also for its purpose, as it donates a portion of every bill to refugee charities and actively supports displaced communities. It’s a brand that invites customers to be part of something meaningful, with every meal supporting a mission.

Chloe: Breakfast Club
For me, it was a special dish from Chef Anvar, which was featured on a separate menu card. His Turkish eggs offering was a heartfelt nod to home cooking, while the Q&A on the reverse of the card added a welcome personal touch that bridges the gap between kitchen and table.

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The brand experiences created memorable and impactful moments that surprised, connected and inspired us. From unexpected audio storytelling to purpose-driven dining and personal touches from chefs, each interaction deepened the sense of authenticity and meaning. These thoughtful details resulted in shareable stories that we won’t forget.